From a psychological and marketing point, a reputable brand brings acceptance based on authentic relations from interactions with the website visitors.īigger traffic numbers bring more sales, better conversions, and overall brand awareness over rivals. Ranking on top means clients interact with your products, services, and information. In short, the top ranking indicates trustworthiness, relevance, utility, and credibility. High organic traffic endorses a brand’s image by communicating trust and quality in a product/content to both existing and potential clients. A Positive Business Reputation and Image.Higher Google rankings significantly reduce the time and resources needed to reach a bigger pool of leads while complementing your social media marketing efforts. As a digital marketer, inbound marketing takes time, and potentially low returns per lead. Inbound marketing takes time as it involves building durable relationships with customers by tailoring content and information relevant to potential leads. Additionally, the number one result for a search query is 10x more likely to get a click. Statistically, top search results acquire an average CTR of 27.6%. These are the top five benefits of ranking high on Google: It’s achievable and highly beneficial to rank high on Google and other search engines. Why is it Important to Rank High on Google? Top 5 Benefits Rinse and repeat for all of your high-priority pages. In fact, several studies ( like this one) have found a correlation between “Expected CTR” and Google rankings. It’s no secret that Google uses click-through rate in their algorithm. Bonus Step #1: Boost Your Click-Through-Rate See more ACTIONABLE tips on how to further improve your website rankings. Lastly, don’t forget to add visuals to further appeal to the site users. Write in active voice, embrace the use of bullet points, and subheadings to break the text into easy-to-read chunks. To stick out, use precise, understandable sentences. Despite people spending more time online, there’s lots of information to consume and only the best results attain engagement. You’ve got less than a minute to make an impression on your website visitors. Step #11: Make Your Information SkimmableĪ Hubspot study on website engagement found that, on average, people spend 54 seconds on a web page. Research thoroughly to suitably adapt depending on the niche. Queries such as ‘How to …’ tend to tap into video content, and get rewarded with higher rankings. In some instances, Google interprets visuals as the most suitable form of meeting search intent. A rich result positively boosts your traffic and allows your site to win a featured snippet. Sometimes Google provides featured snippets with text from one website but images from a second website. While such visuals promote brand awareness, they also provide GREAT opportunities to build backlinks by asking for credits. These images create awareness about our domain, products, and services making them easily recognizable even on social media. Brand Protection from Copyright Violation.īacklinko has a team of graphic designers complimenting content presentation efforts by integrating quality brand images.SEO goes beyond using well-chosen keywords and adhering to Google’s Core Web Vitals requirements but rather blends high-quality content with accompanying aesthetics to help trigger and capture user attention.įor instance, to show how traffic peaked over a specific season, you can use charts, graphs, or any appropriate infographic to present the information. I’ve published a video that outlines pretty much everything you need to know about on-page optimization. How do you optimize your site around your target keywords? And start to see a rankings boost within days. That’s because you can optimize your page in about 2 minutes. On-Page SEO is one of the FASTEST ways to improve your Google rankings. Bonus Step #1: Boost Your Click-Through-Rate.Step #11: Make Your Information Skimmable.Step #9: Track and Monitor Your Results.Step #7: Publish Insanely High-Quality Content.Step #4: Match Your Content to Search Intent.Step-by-Step Guide on How to Rank High on Googleįollow these strategies for increased Google organic rankings. Google’s ranking metrics are designed to sort out billions of web pages to meet search intent by offering the most relevant and useful results within the shortest time possible.ĭomains acquire ranking through Google’s algorithmic process that considers different factors to evaluate the quality, relevancy, and utility of an answer to a search query. So if you want to rank higher in Google in 2023 and beyond, you’ll love this new guide.
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